The art of negotiation. How we've all been socialized to view it as a minefield, with ourselves at the center of the risk. But what if I told you that there's a way to approach these interactions differently? A way that can actually improve your relationships and boost your confidence.

In "Never Split the Difference: Negotiating As If Your Life Depended On It", Dr. Timothy D. Pychyluk takes you by the hand and shows you how to think like a negotiator, rather than just reacting like one. By applying his groundbreaking research on empathy and social understanding, he reveals that negotiation is actually easier to win when we approach it as if our lives were at stake.

With real-world examples and practical exercises, Pychyluk demonstrates how this new way of thinking can help you communicate more effectively, avoid conflicts, and even change others' minds. Whether you're a businessperson, an employee, or just someone who wants to improve their relationships, this book will show you that negotiation is not just a skill, but a way of life.