The product is a textbook titled "Applied Behavior Analysis" by authors Timothy Heron, John Cooper, and William Heward. It is published by Pearson Education in 2019 and falls under the subject areas of Education and Psychology. With 912 pages, this hardcover book covers topics related to Professional Development, Special Education, and Behaviorism. It is designed for general audiences and written in English, providing comprehensive content on the principles and applications of applied behavior analysis in educational settings.